SERVE & DESTROY RECORDS Hello World [again]

As music industry suffered tremendous changes and is currently in a vibrant mode of self-destruction and reinvention, it became almost impossible to finance a quality music label. We understand that this in fact gives the full control back to idealistic artists and labels who can now find their perfect environmental niches without being forced to please established scenes or annoying "markets" because there is nothing there to earn. In times of digital releases and blog-based guerilla-marketing, "label-budgets" don't count much anymore. But never before during music-history, music lovers have witnessed a larger amount of released music. A lot of these productions are of extremely high quality. In contrary to popular beliefs, it is a splendid time to release music ...

So the Dead Walk Again. SERVE & DESTROY RECORDINGS, which was in a stasis for a couple of years since its well-received inaugration in 1999 through 2001, is back on the block and on the cologne underground electronic network itself. How come? To be honest, we haven't been really sooooo dead but things went slow. 2006 has seen the release of SECOND WIND PHENOMENON, Bob Humid's highly reviewed electronic oeuvre which has now been made available to many new listeners as a digital release.

Actually we have been releasing new records since beginning of 2009 due to a freshly signed contract with GROOVE ATTACK DIGITAL / GOOD2GO who serve us as an agregator / distributor for our digital catalogue. That means that from this year on you can get all actual and future SERVE & DESTROY productions plus the back-catalogue on all relevant digital music platforms such as iTunes, Beatport, DJ Download, ZERO-INCH, Finetunes, Nokia, soulseduction, Zooloader, Dancetracks, and many, many others ...

On the other hand that means that we will continue to SERVE you deep and unconventional electronic and electro-acoustic music, with that ballsy attitude that justifies the word "DESTROY" in our label-name. We are not a trend-following label at all but are open to playful variations and forms of actual, future and past electronic music production and styles. It might be a dream to produce THAT timeless record, but its the label-philopsophy nevertheless. So stay tuned for our further works...